Collection: Sandra Iruela

Perfumer, Perfumery Trainer,

Consultant in fragrance design and
Expert in olfactory sensory marketing

Passionate about perfumery as I have always been, I graduated in Chemical Engineering at the UPC and focused my entire university career on the development of perfumes and aromas.

All this effort was worth it and years later I ended up forming part of Puig's R&D technical team. A decade of projects full of unique moments that led me to become the Head of Fragrance Evaluation at Mane.

But the big leap, the definitive one, the one that would lead me to fulfill my dream in capital letters came after a two-year stay in the cradle of Perfume, the city of Grasse, in France.

There, I not only expanded my knowledge but I returned with a whole project under my arm: the creation of my own perfumery consulting company, Sandir, where I provide training and consulting in fragrance and cosmetic design.

Dream come true!



I remember my childhood through its smells… of gardens, of summer fruits, of walks at dusk… There was never a single moment when smell was not present in my life; nor was there a single moment when I stopped dreaming of creating my own perfumes one day, and I always tried!

Since I was a child, as long as I can remember, perfumes have been my passion, they fascinated me. So much so that I saved up as much as possible - on birthdays, Christmas... - to be able to afford to give myself that gift; and I waited excitedly for the day when I would leave the perfumery with my fragrance in my hands; and not just any fragrance, no way...! I felt true devotion for those full of personality, of elegance that made me feel so special. I couldn't resist despite the surprise that this generated in my mother, who couldn't understand how a girl of only ten years old could perfume herself with fragrances that she didn't even use.

I already knew that I wanted to be a perfumer, and that I would make scent as meaningful and magical for others as it was for me.