Collection: Nino Amadeo

Iconic perfumer, tireless inventor of emotions, Nino Amaddeo is a creator whose story combines love, travel and perfumery.

Born in Calabria in 1946, he grew up in the bergamot fields surrounding his region. A few years later, his family left Italy to settle in Belgium. One day, a friend asked him to transport a car from Charleroi to Juan-les-Pins. A harmless journey, which would become the decisive turning point in his life. He fell in love with the Côte d'Azur, from which he has not left since.

Nino is a photographer and decides to open a photography studio in Antibes. During a motorbike ride through Juan-les-Pins, he meets the woman who will become the woman of his life: Zoé Coste.

Together they decide to realize their dream: creating jewelry and perfumes on the French Riviera.

In 1970, they created the Reminiscence brand. A family adventure, tinged with their love, which takes on international proportions. But one day, Zoé joins the stars and the adventure loses its flavour...

In 2019, building on his past successes and always with the same desire to sublimate women, Nino Amaddeo embarks on a new adventure, under the banner of his name. A brand eponymous with his image, imbued with modernity, beautiful materials and an insolent sensuality.

He places his initials under his lucky star, the one that brings him luck and has always guided him through his various experiences. This star, which shines brighter than the others, is that of Zoé, his muse.



AN INSATIABLE DESIRE TO CREATE

A visionary, Nino Amaddeo aims to give his brand a very marked sensual side, with a modern approach, which contrasts with the iconic references of his first creations. In doing so, he acts like an artist, placing himself on stage, taking risks, to go out to the public, like a cry born from an irrefutable passion for his art.

“That’s how I work, I’m not serious. I like the unconscious!”

A revolutionary, Nino Amaddeo sets out in search of the best ingredients in perfumery, and associates them with his unique olfactory signature, synonymous with emotions and dreams that spice up everyday life.



POWERS THE SENSES, EXALTS DESIRE

Nino Amaddeo's perfumes are the image of the creator, captivating, refined, surprising and original. A strong olfactory bias, provocative fragrances, out of the ordinary, where all risks are assumed.

Inspired by the natural sensuality of women, Nino Amaddeo creates a first feminine collection, composed of 6 fragrances with an intoxicating aroma. A subliminal message to awaken passion and ignite the soul...

Then he imagines a collection of men in his image, the perfect irreverence of a man with an atypical and elusive career, enhanced by a touch of "je ne sais quoi". Fiery and daring, sensitive and generous, Nino trusts his instinct and guides us through the different facets of his personality.